8/18/2023 0 Comments Hype machine popular![]() ![]() Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight. Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse.Īral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers - to everyone who hopes to change the way we think and act - which is why its consequences affect everything from elections to business, dating to health. MIT Professor Sinan Aral isn’t only one of the world’s leading experts on social media - he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.Ī landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers-to everyone who hopes to change the way we think and act-which is why its consequences affect everything from elections to business, dating to health. MIT professor Sinan Aral isn't only one of the world's leading experts on social media-he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.ĭrawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. a lively, engaging masterpiece."-Erik Brynjolfsson, bestselling co-author of The Second Machine Age Some of Hype Machine's homepage content is outdated.Īs it is supported by crowdfunding and online ads, this could soon become a defunct site.A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond With more than a decade behind it, Hype Machine offers visitors a substantial library of songs to try.Ĭons: The site looks like a blog from 2012. Pros: Hype Machine gives music enthusiasts access to new music and songs from the past that deserve an audience.Īll of the site's content can be accessed for free. Overall, Hype Machine warrants music fans' interest. Also, its search tool runs efficiently, and its easily seen tags quickly connect users to its expansive audio content.įor those who fall in love with the site's music-discovery spirit, Hype Machine also offers apps for iPhone and Android. While pop enthusiasts might be disappointed in the tunes Hype Machine posts, fans of indie, hip hop, EDM, classic country and other genres can find and rediscover favorites by browsing the site. Still, despite its worn appearance, Hype Machine offers value to music lovers. At this writing, it contains a concert listing from 2016. Hype Machine's homepage includes content that has not been updated in years. Most likely, the average Hype Machine user never spends a cent with the brand. The site only seeks money through that link and web ads, so users can easily discover new songs for free. In fact, it features a navigation bar with Support Us link. Overall Opinion: Founded in Brooklyn in 2005, Hype Machine looks dated.
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